TYPES OF MARKETING
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Production Era
Sales Era
Modern Era
Relationship Era
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Modern Marketing Era (Since 1950s)
> "Consumer is king! Find a need and fill it."
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Started after WWII
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Begin to value consumer's opinion over production
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Consumer is everything, all aspect is to satisfy their wants
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Focus more on long run
Increase in satisfying consumer wants
Consumer opinion is very important
Different people, different needs
Home
Production Era
Sales Era
Modern Era
Relationship Era
Fashion Fitting Marketing
Database Marketing
Analytical Marketing